When the power goes out, a $5 transistor radio is more valuable than a $500 smartphone. That is certainly a lesson learned from last September’s Hurricane Maria in Puerto Rico, which left residents with a single source of information: AM radio. Just how valuable it became is the subject of an in-depth feature in Columbia Journalism Review, titled “After Hurricane Maria, AM radio makes a comeback in Puerto Rico.”
Continue reading…
Well Looking Back At Hurricane Maria: The Importance Of AM Radio.
Posted on Leave a comment
Brad Kelly: Advertisers Having ‘Light Bulb Moment’ With Radio.
Posted on Leave a comment
Radio’s ability to reach more consumers on a weekly basis than TV or smartphones has major brand marketers rediscovering its ability to connect with consumers. Advertisers are having a “light bulb moment” with radio, says Nielsen Audio managing director Brad Kelly in an interview with MediaVillage.
“Now, the pendulum is swinging towards radio and audio as a whole,” Kelly tells journalist Alli Romano, ……
Continue reading…
Latest Edison Study: AM/FM Radio Grabs 50% ‘Share Of Ear’ In.
Posted on Leave a comment
AM/FM radio continues to dominate a rapidly expanding audio universe in the U.S., accounting for half the time Americans spend listening to audio. AM/FM grabbed a 50% “share of ear” according to new first quarter 2018 data from Edison Research – more than triple that of streaming audio. The new numbers include both AM/FM radio delivered over the air and via online streaming. But broadcast radio receivers are far and away the top device for listening to audio.
Continue reading…
The CRB/CRS Executive Director Bill Mayne To Step Down Next Year.
Posted on Leave a comment
After leading the Country Radio Broadcasters/Country Radio Seminar since 2011 as executive director, Bill Mayne will leave his post in May 2019. Mayne will oversee the organization through the 50th Anniversary CRS set for next February and help in the search for his successor. Prior to his position as executive director, Mayne served on the organization’s board of directors.
Continue reading…
The New SCBA Series Aims To Educate Radio Sellers About Digital.
Posted on Leave a comment
With digital advertising surpassing television as the richest ad medium, radio sellers need to stay on top of the fast growing digital ad space and how it impacts radio. To help educate the industry, the Southern California Broadcasters Association (SCBA) has published a series of brief essays on all aspects of digital advertising.
The trade group says its new Digital Information Series is designed to assist members in understanding digital and how to …….
Continue reading…
An Anonymous Listener Leaves $10 Million To Seattle’s KEXP.
Posted on Leave a comment
KEXP-FM Seattle (90.5) has received one of the largest ever bequests to an individual public radio station. An anonymous listener, identified only as Suzanne, left nearly $10 million to the trend-setting adult alternative station.
The station says the surprisingly generous donation will be used for a number of music and media education programs,……..
Continue reading…
The NAB Show 2018 Wrap-Up: The Digital Revolution Rules.
Posted on Leave a comment
It wasn’t so long ago that the radio industry was collectively shuffling its feet as in-car listening—AM/FM’s bread and butter—was subsiding amid a threatening new technology called “streaming,” as at-home and at-home tune-in were also declining. Well, look at us now. While traditional over the air AM/FM remains the mothership, broadcasters at the 2018 NAB Show this month made clear that the industry has now created its own digital revolution.
Continue reading…
NAB Show: Digital Experts Share Smart Device Strategies.
Posted on Leave a comment
It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines.
The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.
Continue reading…