South Africa’s public broadcaster, the SABC, has announced several exciting changes to presenter line-ups on its radio stations, underscoring the need to stay relevant and stay tuned to listeners’ needs…………
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Changes as SABC Radio shuffles presenters
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Nielsen Reveals Top 2017 Radio Advertisers Based On Total Spend.
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Comcast Xfinity, Mattress Firm, Home Depot and GEICO rank among the top 10 national advertisers at both music radio stations and spoken word outlets for 2017, based on total spend in PPM markets. That’s according to Nielsen’s just released Audio Today Report, based on its top 48 radio metros that are measured by Portable People Meters.
Nielsen separately broke down the top advertisers for music-based and news/talk stations. For the former, McDonald’s was No. 1, spending $46.1 million in PPM markets. It was followed by Mattress Firm ($41.4 million), Comcast Xfinity ($36.8 million), Home Depot ($34.0 million) and T-Mobile ($32.8 million), rounding out the top 5.
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Research Offers Tools And Tips To Corral At-Work Listening.
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Attracting at-work listeners has long been indispensable to the success of AC, classic hits and other music formats. A webinar from NuVoodoo Media Services, “How to Win the Workplace War With PPM Panels & Diary Keepers,” offered broadcasters a tool chest of new information about best practices to reel them in and keep them listening.
The media marketing, programming and content intelligence provider surveyed 3,041 persons ages 14-54 online in January 2018, focused in Nielsen PPM markets.
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Well Hubbard Rebrands KNUC As ‘98.9 The Bull.’
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Hubbard Radio has rebranded country KNUC Seattle as “98.9 The Bull” from “Country 98.9.” It’s the latest change at the new station, which Hubbard flipped from rock in December, after Entercom dropped country on KMPS in favor of soft AC as “The New 94.1 The Sound.”
“Welcome to the next evolution of 98.9, a personality all its own,” PD Lisa Adams said. “More Bull, ……….
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The Stephens Media Group Buys 14 Signals From Ingstad Family.
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Stephens Media Group is adding the Pacific Northwest to its station map. The Tulsa-based company, which already owns clusters in upstate New York, has struck a deal to buy a dozen full-power stations and two FM translators from the Ingstad family in Tri-Cities, WA and Yakima, WA, markets No. 179 and No. 198, respectively.
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Radio Needs Vision To Create A ‘New Industry.’ – Gordon Borrell
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The radio station of tomorrow involves thinking far beyond terrestrial broadcasting, and instead “morphing into a marketing powerhouse in which radio is only one part of the offering.”
That’s the rub, according to Gordon Borrell of media research firm Borrell Associates, who participated in a Q&A with Forbes magazine.
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Social Media Take Center Stage At Sport Radio Summit.
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The inaugural Barrett Sports Media Programming Summit took place last week in Chicago and owner Jason Barrett posted a recap blog on his SportsRadioPD.com website.
Day one of the summit featured sessions on sports radio station imaging, social media practices and diversity in sports radio, among other topics—with a number of high-profile experts in the house.
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Hot News:- Katz Radio Group Promotes Christine Travaglini To President.
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Katz Media Group has promoted Christal Radio president Christine Travaglini to president of Katz Radio Group, tasked with overseeing the radio rep firm’s nationwide sales operations. She reports to Mark Gray, who had been running the radio rep firm until March 2017, when he was promoted to CEO of Katz Media Group.
A longtime Katz veteran, Travaglini has been president of Katz division Christal Radio since 2008. She will now ……….
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The Congress Shows Support For $2 Million Pirate Radio Fines.
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Bipartisan support for a proposal to raise the maximum fine for pirate radio to as much as $2 million emerged in the House Subcommittee on Communications and Technology on Thursday. During a discussion into the proposed Preventing Illegal Radio Abuse Through Enforcement or “PIRATE” Act, which is being circulated among members, lawmakers agreed the current fines have come up short in the effort to go after pirate radio operators. “It’s high time we pay more attention to the harm being done to consumers and broadcasters alike,” Subcommittee chair Marsha Blackburn (R-TN) said.
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Just in:- GatesAir Introduces Tech Solution For HD Radio Buffering.
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Radio and broadcast equipment manufacturer GatesAir has developed a solution designed to cure the occasional hiccups that consumers experience as HD Radio signals lose their digital imprint and switch back to analog.
This can create dropouts and temporarily interrupt an HD station’s………..
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The Houston Astros Gain New Spanish Language Radio Flagship.
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LBI Broadcasting regional Mexican “La Ranchera Deportes” KEYH/KNTE (850/101.7) Houston/Bay City, TX will be the new Spanish-language radio home of the World Champion Houston Astros under a new multi-year agreement.
The stations will carry all 162 regular-season games, marking the first time that Astros games will be broadcast …………
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The EMF Purchases Raleigh’s WSHA From Shaw University.
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Christian broadcaster Education Media Foundation continues its recent buying spree with the purchase of WSHA Raleigh-Durham, NC (88.9) from Shaw University for an undisclosed price.
The sale of the station from Shaw, known as the oldest historically black college in the South, has been met with ……….
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