Radio’s ability to reach more consumers on a weekly basis than TV or smartphones has major brand marketers rediscovering its ability to connect with consumers. Advertisers are having a “light bulb moment” with radio, says Nielsen Audio managing director Brad Kelly in an interview with MediaVillage.
“Now, the pendulum is swinging towards radio and audio as a whole,” Kelly tells journalist Alli Romano, ……
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Aiming to appease regulators and accelerate the closing of its $3.9 purchase of Tribune Media, Sinclair Broadcast Group says it will sell 23 TV stations in 18 markets to six different buyers. The spinoffs add seven new markets to the original 11 the company had earmarked for sale back in February.
Tribune Media CEO Peter Kern said Sinclair’s latest move was intended to “pave the way for regulatory approval” of the blockbuster deal.
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Christmas brings AC radio a huge cume infusion – the tricky part is trying to retain some of that ratings rocket boost, while luring back listeners that found a new favorite station when the Yule music was playing 24/7. Based on a new analysis of first quarter listening data, AC programmers have cracked the ratings code, delivering the format’s best numbers in seven years.
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AM/FM radio continues to dominate a rapidly expanding audio universe in the U.S., accounting for half the time Americans spend listening to audio. AM/FM grabbed a 50% “share of ear” according to new first quarter 2018 data from Edison Research – more than triple that of streaming audio. The new numbers include both AM/FM radio delivered over the air and via online streaming. But broadcast radio receivers are far and away the top device for listening to audio.
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After leading the Country Radio Broadcasters/Country Radio Seminar since 2011 as executive director, Bill Mayne will leave his post in May 2019. Mayne will oversee the organization through the 50th Anniversary CRS set for next February and help in the search for his successor. Prior to his position as executive director, Mayne served on the organization’s board of directors.
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With digital advertising surpassing television as the richest ad medium, radio sellers need to stay on top of the fast growing digital ad space and how it impacts radio. To help educate the industry, the Southern California Broadcasters Association (SCBA) has published a series of brief essays on all aspects of digital advertising.
The trade group says its new Digital Information Series is designed to assist members in understanding digital and how to …….
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KEXP-FM Seattle (90.5) has received one of the largest ever bequests to an individual public radio station. An anonymous listener, identified only as Suzanne, left nearly $10 million to the trend-setting adult alternative station.
The station says the surprisingly generous donation will be used for a number of music and media education programs,……..
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It wasn’t so long ago that the radio industry was collectively shuffling its feet as in-car listening—AM/FM’s bread and butter—was subsiding amid a threatening new technology called “streaming,” as at-home and at-home tune-in were also declining. Well, look at us now. While traditional over the air AM/FM remains the mothership, broadcasters at the 2018 NAB Show this month made clear that the industry has now created its own digital revolution.
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It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines.
The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.
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