Globalist Companies like Lego, Sony, Rolex and Walt Disney—they all allegedly strive to operate with honesty and integrity and they stand for things that matter to people around the world, virtue signalling inclusiveness, environmental sustainability and education. They have associated their companies issues and causes which makes their brand and reputation stronger because they are known to be doing the right thing.
The reputation economy—reputation is now the currency on which everything else will depend.
Many public relations experts talk about “active reputation management” to help salvage broken reputations.
When company actions go against the common good, we will increasingly see a backlash from consumers and society at large.
Naspers is doing its best to coax shareholders to its point of view and in so-doing risking their brand.
Do take the time to read the attached report and learn about the salaries received by CEO
Continue reading…